Tring 313 has been recognised at the Mob-Ex Awards 2014, winning the title of Mob-Ex Best Location-based Marketing.

Launched by Lend Lease for their flagship Singapore mall, 313@somerset Tring 313 is developed by Sprooki and powered by Sprooki’s local marketing system. Tring 313 was launched in November 2012 and provides location-targeted messaging and vouchers regarding exclusive offers, promotions and event for connected  Android and iPhone shoppers. The app allows shoppers to buy offers or download vouchers directly via their mobile device with collection instore.

Lend Lease  picked up two accolades topping the Best Location-based Marketing  category, along with winning Bronze for Best Mobile Commerce Solution.

Now in its second year, the prestigious Mob-Ex Awards celebrate Singapore’s vibrant mobile marketing ecosystem by honouring organisations and contributors who have raised the bar for mobile marketing.

For Mob-ex’s full list of winners and 2014 event photos click here

313@somerset Marketing Team Esther Poh and Nicholas Kong