Sharing interesting trends discussed at this year’s South by Southwest (SXSW) event in Austin, Texas which focused a lot on innovation in mobile and retailing.
Below a summary of some insights relevant for retailers:
1) Focus on a quick, seamless in-store experience
A number of emerging trends in store including mobile point-of-sale, in-app checkout, and digital signage. Starbucks’s Category Manager Dana Kruse discussed the opportunity mobile opens up between baristas and regular customers. As the ordering process becomes more seamless, customers are freed from the checkout process in order to check in with their local barista and build a relationship.
2) Ability for consumers to set preferences, personalise and prioritise the content they receive via mobile
Personalisation was another key trend in mobile because of its ability to link to loyalty programs and customise content. Both Tina Prause, Senior Director of Mobile Products at WWE and Peter Roybal, Product Management for ABC mentioned the success they have had in allowing users to customise their own experience. In particular, Roybal mentioned how ABC’s mobile app allows users to follow specific news sources and receive push notifications updating them on how the news is evolving.
You can read the full article entitled ‘SXSW Interactive 2013: Mobile First‘ by Kirsty Hughan published on the Mobile Retail Blog here.
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