Sprooki is has been appointed to implement its mobile engagement platform for Crescent Mall, Ho Chi Minh City’s most iconic shopping mall.  The deal represents a first for a Vietnamese shopping mall and Sprooki’s first mall client in the country.

Crescent Mall is regarded as the country’s first international standard shopping centre. Sprooki’s location-based mobile engagement platform will be made available to over 130 retail stores and foot outlets, including international brands such as Calvin Klein, Gap, Tommy Hilfiger, Pizza Hut and KFC.

Crescent Mall retailers will have the ability to easily create sophisticated campaigns to better engage connected shoppers and analyse their success in driving customer footfall, store visit frequency, loyalty and sales conversion.

“Crescent Mall represents the vanguard of Vietnam’s retail sector. As a progressive mall in a high-growth retail market, it is well positioned to benefit from Sprooki’s technology, to engage shoppers in more relevant, mobile first ways, staying at the forefront of the rapidly evolving retail market,” said Claire Mula, Executive Director and Co-founder of Sprooki.  “Vietnamese retail is entering a period of exceptional growth so securing a marquee client like Crescent Mall gives Sprooki a significant boost in establishing our presence nationally and expanding our customer base in Asia Pacific.”