- Data-driven mobile platform used by thousands of retailers across South East Asia
Sprooki, an award-winning shopper engagement platform used by leading shopping malls and retailers across Asia, will be deployed for the first time in Australia at Sydney’s Manly Wharf precinct thanks to a partnership with Invigor Group (ASX:IVO).
Manly Wharf tenants, local businesses and high-profile brands will shortly be able to engage with nearby visitors on their smartphones using the Sprooki shopper engagement platform, which includes features such as location-targeted messaging, predictive recommendations, mobile vouchers, m-commerce, digital loyalty cards and more.
Situated at the entrance to Sydney Harbour, the Manly Wharf precinct is a unique transport and retail hub and major tourist attraction. Home to several well-loved retail outlets and restaurants, the precinct is the start of many people’s journey to the iconic beach enclave and caters for up to 6 million commuters and tourists every year.
Sprooki will be available as part of Invigor’s Insights Visitor solution, which is being deployed to the area along with Wi-Fi services, thanks to a collaboration announced last month between the two companies. It is the first deployment of Sprooki in Australia.
Sprooki Co-Founder and Chief Innovation Officer Claire Mula said the company’s engagement platform would help bring one of Sydney’s most iconic precincts up to date with the latest retail and mobile technology.
“Thanks to the partnership between Sprooki and Invigor, all Manly Wharf tenants and nearby businesses will be able to engage shoppers, tourists and ferry passengers to provide a personalised shopping experience that will translate into direct sales growth,” Ms Mula said.
Invigor Chairman and CEO Gary Cohen said: “The Sprooki platform is an ideal complement to the analytics from our Insights Visitor platform and we are pursuing a number of other opportunities for the combined proposition.”
The deployment is part of a journey ‘back home’ for Sprooki, which was founded in Singapore by two Australian entrepreneurs and former Fairfax Digital executives – Ms Mula and Michael Gethen – in 2011. As well as expanding to Australia, the company has announced plans to list on the ASX.
Sprooki has already proven successful in Asia, where its mobile engagement technology is used by iconic shopping hubs such as Lend Lease’s 313@somerset Singapore, Far East Square in Singapore and Crescent Mall in Vietnam, and thousands of retailers and major brands such as Forever 21, Marks & Spencer, Coffee Bean and Tea Leaf, Pie Face, Gap and GNC.