Singapore, June 5 2015 Sprooki, Asia’s leading mobile engagement system (www.sprooki.com) is pleased to announce further expansion into Malaysia via a strategic partnership recently secured with IT solutions specialist HTC Global Services Inc (HTCGS).

The partnership with HTCGS represents another significant milestone for Sprooki, as it continues to exploit its early mover advantage and cement its position a market leader and industry standard for location-based mcommerce engagement in the Asia Pacific region. HTCGS provides world-class, state-of-the-art customised IT services and solutions to a number of leading Malaysian organisations and Fortune 500 companies and has operated in the country for over 13 years.

With clients across many different industries including retail, the partnership agreement between HTCGS and Sprooki will deliver excellent growth opportunities for both companies. HTCGS is a market leader in the provisioning of sourcing and supply chain solutions, store and web applications, mobile commerce solutions, merchandise management, marketing and sales systems and data warehousing and business intelligence.

In addition to acting as a reseller for Sprooki, HTCGS will also cover the implementation of Sprooki including training, development of mobile applications and interfaces and advisory services for new retail customers.

The expansion into Malaysia is another exciting step for Sprooki, and one which positions Sprooki to capitalise on a rapidly changing retail landscape in the Asia Pacific region.  “Malaysia was one of the world’s first markets to adopt mobile internet and smartphones. The market is now enjoying rapid growth in e-commerce through both local and international sites,” said Claire Mula, Executive Director of Sprooki. “As a truly mobile-first internet market, Sprooki is delighted to partner with HTC Global Services as they turn on omni-channel and mobile strategies for Malaysian retailers and malls.”

Forbes has forecast e-commerce transactions in Malaysia to grow to US$1.4 billion in 2015, up from US$253 million in 2011, and mobile phone penetration continues to grow at a rapid rate, with 144 mobile subscriptions per 100 people in 2013.