Sprooki enters Indonesia with GSMKonsep

Michael StonePartners

Singapore, June 12 2015 Sprooki, Asia’s leading mobile engagement system (www.sprooki.com) has appointed PT. GSMKonsep Internasional (http://www.gsmkonsep.com) as a partner and reseller of Sprooki’s mobile engagement platform in Indonesia.

As a truly “mobile first” market, almost two thirds of Indonesia’s 83 million internet users access the web via mobile devices. Expanding into Indonesia is another significant and exciting milestone of Sprooki’s development strategy that will strengthen the Company’s position as a market leader in mobile engagement technology in Asia Pacific.

Indonesia currently has 96 million active smartphone subscriptions, making it the region’s third largest smartphone market behind China and India.

“Despite growth rates of 9.8% and 7% in the last two years, B2C E-commerce is still in infancy at 2.1% of total retail sales, with majority of transactions still taking place inside physical stores” said Claire Mula, Executive Director and Co-founder of Sprooki. “However, the influence of mobile on shopping behaviours, in researching and influencing in-store purchases, is a tremendous opportunity for Indonesia’s local retail market.”

According to Google, 95% of smartphone users research products and services on their device and 57% make purchases on their phone. The number of smartphone users is predicted to grow to 50% of the total mobile handset market in 2015, meaning further impact on local shopping and buying behaviours as more Indonesians become connected through mobile devices. Sprooki is perfectly positioned to help Indonesian retailers to maximise their online and in-store customer conversion, utilising omni-channel marketing to strengthen the interactions between customer and retailer.

“GSMKonsep is delighted to bring Sprooki to Indonesian retailers. Many malls and retailers in Indonesia are either still applying traditional methods of marketing and sales promotion or are now moving towards selling online,” said M. Hanafi, President and Director of GSMKonsep Internasional.

“Sprooki is unique to the Indonesian market in that it is able to bring the best of both worlds to Indonesian retailers, enabling them to better serve connected Indonesian shoppers – whether they buy online or in the store.“

The partnership between Sprooki and GSMKonsep includes a non-exclusive agreement to resell Sprooki’s mobile engagement platform to Indonesia’s high-growth retail and mall sector, and represents the broad scope for providing integrated services, from supply chain management to omni-channel marketing solutions. Both companies will co-invest jointly in marketing activities and sales resources, leveraging GSMKonsep’s local industry knowledge and expertise.

About Sprooki 

Sprooki provides Asia’s largest malls and leading retailers with a location-based retail system they can use on a daily basis to win more consumers where and when they choose to shop. The solution is a head-start for multi-channel retailers and malls and comprises Sprooki’s cloud-hosted platform, back-end administration and analytics, software development tools and apps for mobile devices. In addition, Sprooki provides implementation services to help retail sector clients get to market quickly, cost effectively with even greater success. Founded on the belief that connected devices has been the biggest change to retailing in many years, responsible for a new generation of smarter, connected shoppers, Sprooki’s system provides a number of customizable modules for malls and retail enterprises including Campaign Rewards, Mobile Shop, Indoor Messaging and Analytics.

For more information please contact:

Robert Gundelach
Investor Relations
M: +61 424 930 789

Claire Mula
Executive Director, Sprooki
M: +61 423 539 010


Google “Our mobile planet”, eMarketer”Indonesia Online”, Wearesocial, eMarketer “Digital buyer penetration across APAC”

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