Sprooki Co-founder joins LBMA global advisory board

Michael StoneLocation-based

Singapore, August 7, 2013. The Location Based Marketing Association (LBMA) announced a new Global Advisory Board that reflects its growing international membership and the increased technological diversity of its member organizations. Formed in 2010 as a Canadian association, the LBMA has grown to become an international group dedicated to fostering the global voice of the location-based marketing industry.

“We welcome the new Board members to the Location Based Marketing Association,” said Asif Khan, Founder and President, LBMA, and Chairman of the Advisory Board. “As our membership has grown internationally, so has our need for Board representation across global regions.”

Advisory Board members will work with the membership to identify ways in which the LBMA can offer assistance, whether through research and white paper development, mentorship or market awareness, and then lead those projects to fruition.
“Our goal for the LBMA is to create an organization that is not just a collection of companies with like interests, but one that organizes and participates in our members’ success,” said Khan. “The goal of the new Advisory Board is to better understand our members’ needs and find ways that we can provide true value.”

Board members include:

Asif R. Khan – Founder and President, Chairman of the Advisory Board – The LBMA

Nigel Arthur – Managing Director, UK – Urban Airship

Dave Coleman – Media Solutions – Google Canada

Neil Crist – CEO – Venuelabs

John Fisher – CEO & Chairman – DMTI Spatial

Claire Mula – Founder & Managing Director – Sprooki (APAC)

Damien Patton – Founder & CEO – Banjo

Gary Schwartz – CEO of Impact Mobile, Chair Emeritus – MEF

Kim Siler – Mobile Brand Strategist, Global Connections – The Coca-Cola Company

James Winter – Strategy & Bus. Dev. – PayPal EMEA

The more than 600 members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies.


Formed in 2010, the Location Based Marketing Association (LBMA) is a member-based international trade group focused on promoting the engagement and utilization of location-based and geo-social services by brands, agencies, media companies and telecommunications companies alike.

The association seeks to empower these members through the provisioning of white papers, case studies, pilot projects, research and standards in support of their goals to reach audiences based on the use of hyper-local and hyper-relevant marketing practices.

The association currently operates chapters in Toronto, Montreal, New York, San Francisco, Atlanta, Seattle, Amsterdam, London, Berlin and Singapore.

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