A major Payless Shoesource campaign launched via the SSI Life app was recognised at the 5th Annual Customer Engagement Awards, winning Bronze under the “Mobile Strategy” category.
Over a period of 6 months, the retailer ran 17 exclusive campaigns via the SSI Life mobile app. The app received over 60,000 campaign views (or an average of 10,000 per month), and most importantly, a staggering 70% of users who downloaded the campaign vouchers walked into the store. In addition, the campaign reported a sales conversion rate of 16% , which is 60% higher than the SSI Group average across all bands.
Launched in 2013, the SSI Life App is powered by Sprooki’s comprehensive engagement and shopping platform, enabling clients to communicate and transact with connected shoppers when they are most likely to respond – whenever they are.
The app allows SSI Group and its brands to launch campaigns in real-time and Sprooki’s geo-targeting solution enables shoppers to receive communication based on their location, and most importantly, relevant to them. Shoppers benefit by being able to download vouchers directly via their mobile device with collection instore.
This is the latest in a number of industry awards won by Sprooki clients over the past 3 years. In 2014, the Tring 313 app, developed by Sprooki for LendLease, was recognised at the Mob-Ex Awards 2014, winning the title of Mob-Ex Best Location-based Marketing.
For the full list of Customer Engagement Awards winners, click here.