Sprooki at the 2016 Unilever Digital Disruption Masterclass

Michael StoneEvents, Innovation

Sprooki has, for the second year in a row, been invited as a guest start-up at this year’s Digital Disruption Masterclass, organised by Unilever.

Sprooki’s presentation focused on our strengths as Asia’s leader in mobile-first engagement solutions aimed at retailers seeking to reach connected consumers in more intelligent and effective ways and was well-received by the audience with a number of Unilever executives interested to know how our platform can be customised to help them achieve their objectives across the different regions they operate in.

The event was attended by 90 of the most senior Unilever executives from Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines and Australia and New Zealand (ANZ), all of whom reviewed pitches delivered by the 18 start-ups in attendance, with the objective to build and cultivate strategic partners for the future.

Hosted at Unilever’s state-of-the-art training facilities in Singapore, this showcase is aimed at connecting Unilever executives with innovative tech companies and technologies that have the potential to work with their brands and change the way they do business.

A wide range of business solutions were presented by the companies in attendance, with themes ranging from data analytics, proximity solutions, new third party advertising, and even research platforms like user-generated music platforms and social projects.  IMG_7472   IMG_7475