TURN DATA INTO PROFIT WITH RETAILER INSIGHTS
We provide real-time visibility into the performance of your stores, promotions, products and AI-driven recommendations for margin uplift, improved operational decisions and sales growth. In conjunction with our integrated SMS campaign engine, you can easily action these insights to engage your customers
WE MAKE PURCHASE, PRICING, PROMOTION AND CUSTOMER DATA ACTIONABLE
Retailer Insights aggregates and cleans up data from multiple sources such as point of sales (POS), customer databases, promotions and Invigor’s own competitive pricing database to provide real-time analytics and actionable insights via dashboards, reports and recommendations for liquor retailers.
TAKE ACTION BASED ON REAL-TIME DATA
Retailer Insights has been specifically developed to help independent liquor retailers and store owners to better undertstand and manage their business.
Single view of business data and performance in real-time across multiple data sources to quickly identify and respond to anomalies and opportunities
Layered with Invigor proprietary algorithms that look for patterns and extract the next best opportunities to drive uplift in revenue, margins and customer engagement strategies
Cloud-hosted and available through a secure log-in to empower retailers with the data they need to have fact-based discussions with suppliers and brands
Designed with all budgets in mind, for both smaller independent and larger chains alike based on the number of modules and stores
Use CASE – PRODUCT ASSORTMENT
Mary is the owner of 5 Liquor Stores and needs to optimise her merchandise and make ordering decisions.
- Which products should she make more visible?
- What products should she phase out?
Retailer Insights categorises all SKUs based on their purchase frequency and margin contribution and makes recommendations on what to re-order, remove and phase out.
Mary uses this information to re-merchandise some Opportunity products, up price Cash Cows and replace some Dog products in store.
Use CASE – BETTER SUPPLIER DIALOGUE
Mario is stressed, he has a supplier meeting this week which never goes well. The supplier always wants Mario to buy more stock and convinces him their promotions sell out in other stores.
Retailer Insights analyses the results of every promotion but comparing on-promotion sales volume and margin with off-promotion. Searchable at SKU level, it also recommends the next best actions such as changing the promotional price or not running the promotion again.
In the meeting Mario reviews the SKU’s promotional performance and uses the data to negotatiate a better promotional price from the supplier.
Use CASE – LOYALTY PROGRAM ANALYSIS
John is a marketing manager of a liquor store and wants to better engage with his loyalty program members to drive store visits,revenue and margin. The problem is working out what products to promote to his members who have a wide variety of preferences.
Retailer Insights analyses loyalty member purchase behaviour and identifies key groups based on interests and basket composition. These “personas” can then be targeted with product promotions most relevant to their preferences. The platform also reports month-on-month changes in persona metrics such as average lifetime value, purchase frequency and average basket size to ensure that the effectiveness of marketing initiatives can be measured.
This helps John develop and measure specific promotions for each persona which drive lifetime value.
USE CASE – SMS PROMOTIONAL CAMPAIGNS
Geoff has negotiated a special promotion with one of his beer suppliers which he wants to promotes to his loyalty members.
He creates a new SMS campaign in the Retailer Insights platform including:
- Personalised store name references
- Targeted loyalty members most likely to buy beer
- Holdout percentage to better analyse campaign performance
- Full SPAM and privacy act compliant
The campaign is sent to targeted members and campaign performance is then measured from the PoS data in terms of store visits, product purchases and overall basket value.
SMS campaigns typically see 1%- 4% of receipients purchasing the promoted product and 10% – 15% of receipients visiting the store.
WHAT OUR CUSTOMERS SAY ABOUT US
“Invigor’s solutions have helped me to better understand my business in terms of store, product and promo performance as well as engage directly with my loyalty program members.”
Shane Madden, General Manager
Retail Liquor Specialist Group