10 Steps to Getting your Bottle Shop Online
The Coronavirus pandemic represents an existential threat to independent liquor retailers. A potential shutdown of bottleshops by governments combined with shoppers seeking to avoid close proximity to other people means more and more liquor sales will move online. This plays into the hands of the major liquor chains who are already online and will increasingly take market share from independent liquor stores.
The challenge for independent liquor store owners is to get online as quickly and cost-effectively.
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Secure a domain name
Choose an eCommerce platform
Decide on your product range
Acquire product information and images
Decide inventory management strategy
Write policy documents
Determine shipping and delivery options
Document procedures and train staff
Raise awareness and acquire traffic
Taking things to the next level