Develop effective policies to manage different prices and promotions across channels and touch points.
Make better pricing decisions and get the ability to respond quickly to competitor’s price changes
For Retailers: Business and category managers can receive tailored reports directly to their email highlighting which product prices can be raised, while remaining the cheapest in the market, or reduced to increase competitiveness.
For Brands: Marketing and business managers can gain a deep understanding of how retailers are positioning and promoting their brands across online and offline channels when compared to their competitors. Brands are in a better position to negotiate product positioning and exposure.
Whether you need a more robust and customised pricing and promotion solution or a cost-effective self-managed online pricing intelligence platform, the Retailer module allows you to quickly start gathering relevant data, identifying market opportunities to increase revenue and margin as well as optimising your marketing campaigns and business operations.
Retailer includes features such as:
Access a 360 degree view of competitor pricing across online and offline channels
Create reports to maximise revenue and market positioning
Receive real-time alerts whenever a competitor or channel changes price
Understand competitor pricing strategies and tactics over the short and long term
Keep up with how suppliers are being positioned & promoted by the competition
View historical data to understand demand, seasonal variations and improve product mix
Customise reports based on price triggers or new catalogues delivered direct to your email
Identify where competitors are using freight costs to achieve perceived price leadership
Access more than 2 years of historic pricing and promotional material regarding Consumer Electronics and Liquor industries
Intuitive, easy to use and quick to set up