Maximise your marketing campaigns and operations ROI.
A taylor-made solution designed to increase your shopper’s frequency, spend and basket size.
Shopper Insights is a data intelligence solution that captures and analyses shopper’s transactional and behavioral data through the latest machine learning technology, providing strategic insights to identify new opportunities and optimise your marketing operations. Through a deep customer understanding derived from data insights and customer segmentation, it allows your business to uncover opportunities for improved affinity (cross shopping) and basket size (spend) compared with existing strategies.
Shopper Insights collects and analyses your customer data in a unique way, identifying purchase intent patterns and personas to isolate blind spots and white space opportunities through strategic recommendations.
Turn Data and Insights into dollars!
Shopper Insights include:
Machine learning technology
Customer segmentation (Personas)
Loyalty Segmentation: Identify loyal and 'opportunity customers'
White space opportunities identification
Purchase Intent Patterns
Strategic Insights and Recommendations
ROI Forecast Analysis