Clarke Quay Launches Mobile Commerce with Sprooki
Singapore, April 11, 2012 – Clarke Quay and Sprooki today launched an initiative to provide dining, beverage and lifestyle offers to local patrons of Clarke Quay via mobile smart phones. The Local Mobile Commerce initiative, in partnership with Clarke Quay and Rubicon Reserve Wines will provide exclusive offer alerts to patrons within 1km radius of Clarke Quay’s nightlife and dining district via Sprooki’s smart phone application. Patrons can purchase the offers on the spot through their phone and redeem immediately at over 10 participating Clarke Quay outlets including Haagen-Dazs, Indochine, Shiraz and Creativeateries outlets.
M-commerce payments, which reached $240 billion in 2011 are estimated to grow to $670 billion in 2015, according to Juniper Research. Tapping into this growth in location based applications and mobile commerce, the Clarke Quay-Sprooki co-operation is a first for any dining and nightlife district in South-East Asia. It aims to provide local diners and patrons with greater awareness of the promotions and happenings at Clarke Quay as well as the convenience of mobile purchase. The initiative has been rolled out with 10 reputable and well-established Clarke Quay retail brands including Haagen-Dazs, Indochine, Shiraz, Alegro, Freemantle Seafood, Tong Kang, Hot Stones, Spring Spa, Bungy Bar and Rubicon Reserve Wines.
“Mobile is becoming an increasingly important part of Asian consumers lives” said Claire Mula, Co-founder & Managing Director of Sprooki. “Sprooki is proud to partner with malls and districts like Clarke Quay and trusted retailers to bring mobile commerce services to traditional retailers” During April, over 25 different offers will be made exclusively available for sale through Sprooki’s location-based mobile commerce application for iPhone. Offers ranging from $2 Haagen-Dazs ice-cream to 1-for-1 Mojitos (10 flavours) at Freemantle Seafood with discounts ranging from 20% – 75% across the board.
Local wine business owner, David Coleman of CEO of Rubicon Reserve Wines is trialing location-based marketing and mobile commerce for the first time. “The attraction of mobile is the ability to win more local customers and trade 24/7 without the expense of additional overhead and extended trading hours.”
“The growth in mobile internet and location-based applications is an opportunity for malls and retailers to communicate with consumers in more local and relevant ways” said Claire Mula, Managing Director of Sprooki. “It taps into our ‘impulse buy’ happy place and the expectation of immediate gratification among young, urban shoppers, more willing to transact via their phone. Something online commerce does not do as well.”
Sprooki Pte Ltd provides malls and their retailers with a location-based sales & marketing system they can use on a daily basis to grow their retail business. For shoppers, Sprooki provides exclusive offers and real-time alerts about nearby promotions, which they can buy on the spot through their phone and redeem in store. The application is free to download and available directly from Apple iTunes Store or at www.sprooki.com/app. For further information, contact Michael Gethen at +65 9828 2042.
About Clarke Quay
Located along the iconic Singapore River, Clarke Quay sits on a historical commercial site dating back to the 19th Century. Today, Clarke Quay has been boldly restored and refurbished into five beautiful waterfront godowns under a climate controlled canopy lit by coloured lighting, creating a modern and cosmopolitan ambience amidst the tradition and history. On its premises is an amazing array of over 60 distinctive F&B, entertainment, retail and lifestyle outlets. Find the city’s trendiest nightspots and cuisine from across the globe, all at Clarke Quay- the Soul of the City. Visit www.clarkequay.com.sg for the latest F&B and Entertainment Promotions. Contact Tanya Fum or Nicole Lam Clarke Quay Marketing at +65 6337 3292.
Rubicon Reserve Wines is a wine distribution company focused on serving the Asian market. The company was born from a passion for excellence in wine-making and belief that this extends to everyone’s enjoyment of it. All the wineries Rubicon represents from around the world are award-winning vineyards in Australia, New Zealand, South Africa, France, Austria, Italy, Argentina, and Chile whose dedication for quality wines has led to accolades and respect from wine critics and the wine industry alike. In case of enquiries, please contact Robert Wilcock, Marketing Director at +65 6837 8017