Category Archive

Location-based

Amazon and its Predictive Recommendations in 1999: Was this magic?

Michael Stone4 January 2018Analytics & Insights, Industry insights & trends, Innovation, Location-based, Market Intelligence, Retail, Shopper Insights, WiFi Analytics

Jeff Bezos Amazon founder predictive analytics predictive recommendations

‘That’s the data that allow us to predict or try to predict what books and music that you would like, that you haven’t discovered yet’ – JEFF BEZOS, Amazon.com founder … Read More

Sprooki lands in Indonesia with Supermal Karawaci

Michael Stone10 December 2016Industry insights & trends, Innovation, International expansion, Location-based, Mobile Commerce, New Launches

We keep spreading our technology through Asia Pacific. This time we have landed in Indonesia with Supermal Karawaci, making this shopping mall one of the most innovative shopping malls of … Read More

Crescent Mall first to Launch Sprooki Mobile Engagement and Beacons in Vietnam

Michael Stone4 August 2016Industry insights & trends, Innovation, Location-based, Mobile Commerce

First mall to launch Sprooki’s mobile engagement platform and beacons in Vietnam. Sprooki’s platform underpins Crescent Mall’s mobile-first shopper loyalty program. First to launch highly targeted beacon-based messaging in … Read More