Buying local – the next step ?

Michael StoneIndustry insights & trends

This article by IBM Research describes how, in 5 years’ time, shoppers’ behaviour will change (again), how buying local will have more prominence than online shopping and how retailers will be making bigger efforts to offer both virtual and real shopping experiences.

The video ‘In five years, buying local will beat online‘ is worth a watch.

Read the full article here.

Source: IBM Research

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