At Invigor Group, we’re focused on business outcomes with a strategic view of investments in technology and data. We live & breathe innovation. You’ll often find our team of experts speaking … Read More
5 Hacks to Monitor What Your Competitors Are Doing Online
Almost all businesses have competition. Even if your idea is super-unique, crazy hard or pretty mysterious like the Antarctica’s Blood Falls, you are not immune to competition. Someone will follow … Read More
Retailers leveraging technology and adding value to their customers – what will media do to adapt?
We’ve been constantly discussing the impact Amazon will have on the retail space in Australia. Recently, the New York Times suggested that ad buyers should be responsible for keeping media … Read More
How Price Tracking Can Help You Stay Competitive in the Amazon Era
The arrival of customer-centric Amazon in Australia has generated different opinions regarding the future of local retailers. Some believe that Amazon will bring a new depth of competitive intensity that will make … Read More
INVIGOR GROUP ACQUIRES SPROOKI TO PROVIDE UNRIVALLED DATA ANALYTICS AND LOYALTY SOLUTIONS
Sprooki is pleased to announce it has signed a Share Purchase Agreement with Invigor Group – leading big data solutions company – for the acquisition of Sprooki Pte. Limited. The … Read More
INVIGOR’S GAME CHANGING ACQUISITION OF COMMERCE PLATFORM SPROOKI
We’re pleased to announce that Invigor Group is acquiring the award-winning shopper engagement and commerce platform Sprooki Pte Ltd. The retail industry is seeking to transform in order to grow … Read More
SPOTLITE CELEBRATES INTERNATIONAL WOMEN’S DAY
Women at Invigor Group are incredibly talented. The combination of skills, leadership and sensitivity they bring to our day to day business and operations are extremely important and valued at … Read More
HOW TO CHOOSE AND EXECUTE THE RIGHT PRICING STRATEGY
Deciding on the optimal pricing strategy for your business can be challenging. Not only do you have to keep your cost and your customers’ purchasing power in mind, but also … Read More
The ‘Amazon Effect’ on Retail
“Adaptation is key to sales success”, says Gary Cohen, CEO of Invigor Group. Local retailers facing more competition may need to update their technology. Read about “The ‘Amazon effect’ on retail” … Read More
Retail in the Age of Mobile
Consumers nowadays expect much, much more from their shopping experiences. In the Age of Mobile, retailers need to leverage “always connected” to better understand customers and deliver superior in-store experience. … Read More