AsiaMalls Management Pte Ltd has appointed Singapore-based Local Marketing system provider, Sprooki, to relaunch their mobile applications and mobile analytics platform.

Jointly owned by ARMF (Singapore) and the Guthrie GTS Ltd, AsiaMalls is the property manager of 6 much-loved and highly frequented malls including Tiong Bahru Plaza, Century Square, Hougang Mall, White Sands, Liang Court and Tampines 1.

Sprooki’s local marketing system will enable AsiaMalls to take their current mobile strategy to the next level, engaging with shoppers through mobile devices in each local community.

The mobile applications will feature a suite of new modules including location-based and profile-based communication, offers and secure coupons, interactive maps and events across the six malls managed by Asiamalls in Singapore.

Along with a content management and reporting platform which provides the group with new insights into mobile and shopper behaviour.