All online marketing initiatives begin with creating a comprehensive strategy, outlining your key objectives, target audience, budget and a clear path to meet your goals with an associated timeline.
Once we know your business, we are much better equipped to select the appropriate platforms, messages and budgets to secure a great result for you. Today, there is no shortage of options: Search Engine Optimisation (SEO), Pay-Per-Click (PPC), Social Media Optimisation (SMO) and Social Media Marketing (SMM). Not all channels fit all businesses and time and money can be wasted very quickly if you simply follow the buzz words of the day.
At Invigor, we also understand that online marketing is only one piece of the puzzle. User Interface, User Experience and Conversion Rate Optimisation are all vital to the success of any online activity. Not taking these into account can have a disastrous effect on your online marketing and see your budget wasted.
By taking the time upfront to understand your business and the meaningful goals you are trying to achieve, we are able to agree on KPIs that allow us to monitor your campaign and immediately make changes to stay on track and be successful.