Insights Network Analytics
Insights Network Analytics is a big data, streaming analytics solution specifically designed to provide valuable and actionable insight into smartphone and tablet usage data to mobile operators, WiFi providers, retailers, brands and marketing agencies. Drawing data from mobile and WiFi networks, Insights Network Analytics offers the following unique benefits:
- Devices, operating systems, mobile apps and domains are identified and categorised using intelligent and customisable classification rules.
- Reports and charts are updated within minutes of end-user activity compared with days or weeks from traditional solutions.
- Smartphone and tablet usage is tracked for every end-user in terms of the specific devices, applications and sites generating their traffic.
- Powerful predictive algorithms are able to segment end-users based common behavioural traits such as favourite mobile apps, usage profiles and preferred device.
- Reports, charts and dashboards are accessed through a powerful, web-based business intelligence portal.
- Insight and analysis generated by Insights Network Analytics can be easily incorporated into existing BI platforms or CRM systems.