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Retailers leveraging technology and adding value to their customers – what will media to do adapt?

We’ve been constantly discussing the impact Amazon will have on the retail space in Australia. Recently, the New York Times suggested that ad buyers should be responsible for keeping media alive. Well, the same ways retailers need to adapt, embrace technology and innovation in order to be more competitive and succeed, with tools such as

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How Price Tracking Can Help You Stay Competitive in the Amazon Era

The arrival of customer-centric Amazon in Australia has generated different opinions regarding the future of local retailers. Some believe that Amazon will bring a new depth of competitive intensity that will make it difficult for many retailers to survive whereas others believe that it’s a great opportunity for retailers to change their old ways and adapt to

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INVIGOR’S GAME CHANGING ACQUISITION OF COMMERCE PLATFORM SPROOKI

We’re pleased to announce that Invigor Group is acquiring the award-winning shopper engagement and commerce platform Sprooki Pte Ltd. The retail industry is seeking to transform in order to grow profitably and remain competitive against new entrants such as Amazon. The acquisition of Sprooki is a game changing addition to Invigor that solidifies its position

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HOW TO CHOOSE AND EXECUTE THE RIGHT PRICING STRATEGY

Deciding on the optimal pricing strategy for your business can be challenging. Not only do you have to keep your cost and your customers’ purchasing power in mind, but also consider what your competitors are doing. At the end of the day, your competitors are offering the same or similar products and targeting the same

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Retail in the Age of Mobile

Consumers nowadays expect much, much more from their shopping experiences. In the Age of Mobile, retailers need to leverage “always connected” to better understand customers and deliver superior in-store experience. They are constantly looking for new ways to reach their customers and the entry of retail heavyweights such as Amazon are accelerating the need for

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SpotLite gives never-before-seen access to competitor pricing

This week we have announced the launch of Australia’s first ever price tracking solution for business: SpotLite. SpotLite allows retailers and brands, of all sizes and geographies, to monitor market pricing across their industries. Users can choose when they want to receive detailed pricing reports directly to their inbox and also configure real-time price alerts for competitors or

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August 29 , 2014 / Posted by Blog / All /

Mobile Website VS Mobile App

We are often asked by clients if they should develop an app or simply an HTML5 website to cater for their growing mobile audience. The truth is that there is no one size fits all answer and circumstance plays a big role. To help people make the choice that is right for them, we have

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August 19 , 2014 / Posted by Blog / All Intellectual Property /

Valuing Intellectual Property

by Les Cohen, General Counsel at Invigor Group The proliferation of the internet in conjunction with rapid globalisation and digitization over the last 20 years has resulted in intellectual property (IP) rights becoming a hot topic in recent times. This is especially the case in the context of software development, where IP rights are one of

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