WiFi Analytics & Engagement

Retailers leveraging technology and adding value to their customers – what will media to do adapt?

We’ve been constantly discussing the impact Amazon will have on the retail space in Australia. Recently, the New York Times suggested that ad buyers should be responsible for keeping media alive. Well, the same ways retailers need to adapt, embrace technology and innovation in order to be more competitive and succeed, with tools such as

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We’re pleased to announce that Invigor Group is acquiring the award-winning shopper engagement and commerce platform Sprooki Pte Ltd. The retail industry is seeking to transform in order to grow profitably and remain competitive against new entrants such as Amazon. The acquisition of Sprooki is a game changing addition to Invigor that solidifies its position

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Retail in the Age of Mobile

Consumers nowadays expect much, much more from their shopping experiences. In the Age of Mobile, retailers need to leverage “always connected” to better understand customers and deliver superior in-store experience. They are constantly looking for new ways to reach their customers and the entry of retail heavyweights such as Amazon are accelerating the need for

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