Pricing

Invigor’s Experts Talk Trends & Insights in Australian Retail & Intelligent Mobile Events

At Invigor Group, we’re focused on business outcomes with a strategic view of investments in technology and data. We live & breathe innovation. You’ll often find our team of experts speaking at events world-wide, whether it’s retail industry events, partner conferences or innovation panels, touching on trends, the future of insights and actionable data, and how

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5 Hacks to Monitor What Your Competitors Are Doing Online

Almost all businesses have competition. Even if your idea is super-unique, crazy hard or pretty mysterious like the Antarctica’s Blood Falls, you are not immune to competition. Someone will follow your lead and try to beat you at your own game. The point is, your business is like a battle-ground. You need to know who

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Retailers leveraging technology and adding value to their customers – what will media to do adapt?

We’ve been constantly discussing the impact Amazon will have on the retail space in Australia. Recently, the New York Times suggested that ad buyers should be responsible for keeping media alive. Well, the same ways retailers need to adapt, embrace technology and innovation in order to be more competitive and succeed, with tools such as

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How Price Tracking Can Help You Stay Competitive in the Amazon Era

The arrival of customer-centric Amazon in Australia has generated different opinions regarding the future of local retailers. Some believe that Amazon will bring a new depth of competitive intensity that will make it difficult for many retailers to survive whereas others believe that it’s a great opportunity for retailers to change their old ways and adapt to

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INVIGOR’S GAME CHANGING ACQUISITION OF COMMERCE PLATFORM SPROOKI

We’re pleased to announce that Invigor Group is acquiring the award-winning shopper engagement and commerce platform Sprooki Pte Ltd. The retail industry is seeking to transform in order to grow profitably and remain competitive against new entrants such as Amazon. The acquisition of Sprooki is a game changing addition to Invigor that solidifies its position

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HOW TO CHOOSE AND EXECUTE THE RIGHT PRICING STRATEGY

Deciding on the optimal pricing strategy for your business can be challenging. Not only do you have to keep your cost and your customers’ purchasing power in mind, but also consider what your competitors are doing. At the end of the day, your competitors are offering the same or similar products and targeting the same

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SpotLite gives never-before-seen access to competitor pricing

This week we have announced the launch of Australia’s first ever price tracking solution for business: SpotLite. SpotLite allows retailers and brands, of all sizes and geographies, to monitor market pricing across their industries. Users can choose when they want to receive detailed pricing reports directly to their inbox and also configure real-time price alerts for competitors or

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